Establishing a personal brand is now a crucial part of a successful job search. Since we think it’s such an important tool for job seekers to understand, and because the experts we spoke to had such good advice, we decided to divide our personal branding post into two parts. Read this then check out Personal Branding Part 2: Marketing Yourself.

Did you know that on average, recruiters spend six seconds scanning a resume? When looking at candidates' CVs or online profiles, they mostly check for certain keywords that signal whether you may be a good fit for the position. This can be especially true for technical job roles where hiring managers scan for required technologies and IT certifications. This means you only have these few seconds to make the first cut.

Devskiller, an online platform that facilitates software developer job interviews and screening exams, compiled data from more than 112,000 tests taken by candidates worldwide to create the Devskiller Global Technical Hiring and Skills Report, offering a unique snapshot of the IT and development workforce. This article will present key findings from the report that will help you maximize your chances of passing the resume scan and getting hired.

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In Part 1 of this post - Personal Branding Part 1: How to Define Yours - we told you why it’s important to have a personal brand, and how you can define your own. This week, we are going to talk about marketing your brand. There are a lot of ways to promote your personal brand, all of which fall into two categories: Online and Off.