It's hard to deny the fact that "big data" is a ubiquitous buzzword today, and every now and again someone suggests that it's just a passing fad. The fact of the matter is that, while this trend may be experiencing some hype now and will likely eventually plateau (in the distant future), it's going to be a major player from here on in no matter how you slice it. This is because the insight brought forth from analyses of vast quantities of relevant data eliminates assumption and guesswork from the business decision-making process. In large businesses especially, this directly equates to mitigated risk, colossal savings and accelerated growth.

Data from the staffing industry indicates that people aren't just talking about big data; medium and large businesses are spending a great deal on — and exhibiting a lot of interest in — the scouting and hiring of data scientists and developers in the big data space.

The demand speaks for itself: for every one developer looking for a job in big data there are 3.6 job postings available in the United States. Additionally, as of 2014, developers who work with big data languages are the highest paid in the space. R, the statistical analysis programming language tops the list with an average salary over $115,000. Other languages and frameworks designed for dealing with large data sets, such as NOSQL, Apache Hadoop and MapReduce, boast six-figure salaries as well.

Even small businesses reap benefits from big data: although they don't often have the need to substantiate hiring in-house big data developers, they gain an advantage through externally managed analytical dashboards that help them visualize data and spot trends that can influence smarter businesses decisions.

The bottom line is that big data isn't simply an over-hyped term in the tech space and business world. The infatuation with big data is supported with fiscal interest in this new field because of the marked difference it's already making for SMBs and enterprises, and the vast potential it has to impact the way do business going forward. Take a look this infographic to see some of these trends visualized:

Tech executives identify the hottest IT skill sets for 2013 in a new Computerworld survey.

IT executives share their hiring plans for 2013 in Computerworld's annual IT Forecast. Over 33% of the 334 IT decision-makers surveyed plan to take on new talent in 2013 - up from 29% in last year's survey and 23% in 2010. 2013 heralds an exciting time in IT employment, as the skill sets in the greatest demand are those that focus on the development, integration and management of new technologies and innovations to grow the business.

Here are this year's most sought-after IT skill sets:

Alongside marketplace demand, salary is a key factor in deciding which IT certifications to pursue. These ten credentials will maximize your earning potential through 2014.

In addition to keeping the “lights” on, organizations want an IT workforce that will help cut costs, manage risk and influence smarter business decisions. IT professionals with skills in virtualization, information security, business intelligence, software development and project management are best poised to achieve these goals, so it’s no surprise that credentials in these hot and emerging domains will dominate the top paying IT certifications in 2014.

This post will break down the tech certifications with the highest earning potential, according to the industry-respected 2013 IT Skills & Salary Report by Global Knowledge and Windows IT Pro. To eliminate statistical anomalies, this ranking only includes certificates with 100 or more responses.

Here are the top paying IT certifications for 2014:

Cloud computing is often talked about as a technology that will make IT departments obsolete as companies seek to outsource computing needs. This analysis misses the complexity of what's actually happening in IT departments.

The actuality is that cloud technologies are running in conjunction with on-site systems, and many companies are choosing to operate and maintain their own servers - even if they have a few Cloud applications up and running. This adds a layer of complexity to effectively managing the IT needs of an organization. Rather than eliminating the role of in-house IT professionals, the cloud is merely changing the skill set and job functions of the IT department.

In my experience, here are the top 5 skills IT professionals will need to learn to work in cloud computing: